Monday, March 30, 2009

Happy Birthday to You

A good friend of mine had the cutest idea for her birthday party that we can all utilize in our businesses! She is having a home party and inviting all her friends to come buy themselves a gift and she'll use her host credit to get herself a gift! It is going to be so much fun!

Decorations, invitations, games and refreshments for a Birthday Candle Party are "a piece of cake"! The possibilities are endless.

If you haven't already, start noting your host and guest birthdates in your customer database, then give them a call a few weeks ahead to plan their Birthday Candle Party with you!

Another idea is to mail a card to your hosts/guests on their birthday with a discount coupon and/or a free tealight, Auto Gold or other small gift. Have fun and HAPPY BIRTHDAY!!!

Monday, March 23, 2009

Do YOU Avoid Asking For Referrals Because...

... you're afraid to IMPOSE?

Do you have team members that are out of bookings? Worse yet, are you out of or very low on bookings? This weekend I was sort of complaining to my sister-in-law that business has been slow. She is a consultant for another company and she responded, "Not for me! I had a party Friday night and this is going to be my biggest month of sales since the Christmas rush!" Her comment reminded me that I can sit on the sidelines and complain or I can do something pro-active for my business. That's what I'm doing TODAY, won't you?
Here is an excerpt I enjoyed from Karen Phelps' newsletter on Asking for Referrals:
I attended a training class last night and while I was there I gave two fellow attendees the name of the sales contact for a particular service that I use. I don't get anything for it, but I like the product and the salesperson did his job so I might as well send business his way. I'm in sales! Referring people is part of what I do. Do you make it a part of what you do also?
Often, when I listen to training materials myself, I find myself asking questions that direct sellers just like you want to know the answer to. That's what happened this week as I was riding my stationary bike and listening to a training program. Wham, just like a smack in the head. We don't ask for referrals because we are afraid to impose! Where in the heck does that come from? What happens when someone asks you for a referral? Do you oblige? If not, why not? Are they imposing on you or are they really just asking you to share the names of people that could benefit from the same products or services you are benefiting from?
Unless you've been living under a rock, you've heard the saying, what goes around comes around. You must give in order to receive. Never has this been more true than with people who make their living in SALES!!!! How can you begin to immediately get referrals from your customers? Simple, ask for them!
"Hi Sherrie, this is Karen Phelps and I was calling to see how you are enjoying the product you purchased from Susie's party? I'm so glad it's working out for you because my business thrives on satisfied customers. You know Sherrie, our satisfied customers always refer friends or family that can use our product. I have a special gift just for you when you refer 5 people who might be interested. Who do you know that might be interested in finding out a little more?"
I was in direct sales less than a year when I figured out, if you don't ask, you don't get! Quit being a "scaredy cat" and start asking your satisfied customers for referrals today.

Wednesday, March 18, 2009

Customer Service

Before I post on customer service, I wanted to give a quick recognition to 3 demonstrators I know of who have fundraisers in the works. None of the 3 are GOLD demonstrators - but all will reap the lucrative rewards of a Gold Canyon fundraiser. Great job, Shaunda, Traci and Katie!!!

Recently Stephanie Rouly held an awesome training session on customer service at an area meeting. The next day her husband shared the following clip with her and she was so kind to share it with us. ENJOY and thanks, Stephanie! Click on this link to watch a 5-minute video that will remind you of why and how we can make an impact in what we do. You may even want to share it with others, and I hope you will. It's amazing how one young grocery store bagger made such a wonderful impact on his customers.

http://www.stservicemovie.com/

Email me with ideas you use to make your candle business shine.

Sunday, March 8, 2009

Upselling

Laurie Hancock, from TN, shared that she ‘bundles’ products at her parties and has found that people will purchase the bundles especially if they are the type that do not like looking through a catalog or they are overwhelmed with the selections.

Make your bundles coordinate with the monthly customer promotions. For example: If you select “XYZ” bundle, you would qualify for an item at a 20% discount….etc.

Here are examples of her party product bundles:

"Simply Spring" bundle-16oz candle and a wick dipper.-$19.50
"Discover Gold Canyon" bundle-26oz candle Wick dipper and Air Fresheners or 16oz candle, wick dipper and Room spray. $29.50
"Candles, Body, Home" bundle-16oz candle, Homeology Floor, Glass, or All Purpose, Emerge Raise Your Hand Silk, and a wick dipper-$48.92


This week I did another version of upselling that might also give you an idea to build your businesses..... I had ordered one each of the Auto Gold 3-packs to have on hand for a party a month ago. The Car Fresheners didn't sell and they've just been sitting on my shelf. This week I had several deliveries to make and I grabbed that basket of Auto Golds. I took them up to each door with me when I delivered the customer's regular order, and let my customers know I had over-ordered and had these extra Auto Golds on hand for purchase. I had pre-figured the total for each Auto Gold, being $8 after tax & shipping, and I simply asked if they'd like to add one to that day's order. Every customer accepted my offer, and one customer took 3 of them - so not only did I sell off all that overstock, I introduced all of my customers to a new product line and/or fragrance choice. TRY THAT!