Thursday, May 14, 2009

Flip Your Lid!

Below are a couple of ideas that was shared by Laurie H., Sr. Manager from TN:

Situation: Laurie went to a Pampered Chef party to purchase a specific pitcher. A customer at the party started telling everyone how her pitcher fell apart and wasn’t good quality, etc. Of course, the Demonstrator was horrified.

Laurie decided to start doing “Flip your Lid” calls to customers after they received their product. The purpose was to make sure the customer had taken the lid off her candle and started using it. Then Laurie would ask if the candle was burning the way she expected, smelled the way she expected, etc. If there was an issue with the burning, she would offer candle care tips. If this was a first time customer and she didn’t like the fragrance, she would try to replace it with something she had.

The main thing Laurie learned from the Pampered Chef party was that she didn’t want customers sitting at another Gold Canyon party talking about a candle, etc. they were unhappy with from their last purchase.

Laurie would also tell the customer she had an order going in soon (even if she didn’t have an order—she would send one in after getting enough sales) and ask if she wanted to order anything. She said she is having great success adding additional sales.

When Laurie makes the “Flip your Lid” calls, she keeps the conversation to talking about a maximum of 3 things to keep the calls short. That way when she calls this customer again, the customer is more willing to talk because she knows Laurie is not keeping her on the phone.

So, “Have you flipped your lid yet?” What a great one-liner to start the conversation!

Another idea Laurie uses when coaching her hosts: She tells them if they get 10 or more guests at the party, she will give them an extra 10 oz. candle. She then uses the Host candle availble inexpensively on your supply order.

You could also offer “an ounce for every guest in attendance.” If she has 16 guests, she would get a 16 oz. candle of her choice as a bonus. I would do the Host candle for 10 guests and then give her a goal of 16 guests she would get a 16 oz. of her choice, 26 oz. with 26 guests, etc.

Usually, I don’t like encouraging Demonstrators to give ‘extra’ to a host; however, this is a great sales tool because we know if we get the guests to the party they will purchase and book. The host has to ‘earn’ this gift.

Thanks, for sharing your ideas and success!

These are my challenges to you:
1. Start today doing your “Flip your Lid” calls
2. Make note of open-ended questions you will ask the customer
3. After you have made 10 “Flip your Lid” calls, share this information and your open-ended questions with me by phone or email.
4. Do 4 “Flip your Lid” calls a day for the next 5 days and report back to me.
5. Continue following-up with your customers.

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